Founded in 2013 by Kanye West (Ye), Yeezy is a fashion brand and media company best known for its groundbreaking footwear collaborations with Adidas. Iconic models like the Yeezy Boost 750 and 350 combined minimalist design, innovative silhouettes, and comfort-focused technology, reshaping sneaker culture. Despite the end of the Adidas partnership in 2022, Yeezy remains highly influential, with its designs continuing to drive trends and dominate the secondary market.