Nike Air Jordan
Air Jordan is a brand of basketball shoes, athletic apparel, and accessories produced by Nike. It was created for and endorsed by legendary NBA player Michael Jordan, and was first released in 1984. The first Air Jordan shoe, the Air Jordan 1, was designed by Peter Moore, Tinker Hatfield, and Bruce Kilgore. Initially, the shoes were controversial due to their bold colors, which violated the NBA's uniform policy, leading to fines for Jordan every time he wore them – a marketing coup for Nike. Over the decades, Air Jordan has evolved beyond a performance basketball shoe into a cultural icon, with new models and retro releases highly anticipated by collectors and sneaker enthusiasts worldwide. The brand's success is deeply intertwined with Michael Jordan's unparalleled career and global appeal.