Collection: Denim Tears

Denim Tears, founded in 2019 by American designer Tremaine Emory, is much more than a clothing brand; it's a powerful storytelling art project deeply rooted in the Black experience and the African Diaspora. Launched on the 400th anniversary of slavery in America, the brand famously incorporates the cotton wreath motif into its designs, a poignant symbol representing the historical link between cotton, slavery, and the nation's foundation, with "tears" signifying both sorrow and distressed denim. Drawing from Emory's extensive background, including work with Kanye West and Supreme, Denim Tears has gained significant acclaim through collaborations with major brands like Levi's and New Balance, consistently using fashion to spark essential conversations about systemic racism, resilience, and the enduring contributions of Black culture.