New Balance

New Balance started in 1906 as an arch support company in Boston. Founder William J. Riley's goal was to improve shoe fit and comfort. In the 1960s, the company created the "Trackster," its first running shoe, which was unique for being available in multiple widths. This focus on a better fit and quality craftsmanship helped New Balance become a well-respected brand in both athletic and lifestyle footwear.
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