Polo Ralph Lauren began in 1967 when Ralph Lauren launched a neckwear line called Polo, inspired by Old Hollywood glamour. He debuted his first full men's collection in 1968 and in 1971, introduced the iconic Polo Pony emblem on a line of women's shirts. The famous Polo shirt, crafted from fine materials and available in a spectrum of colors, was introduced in 1972, solidifying the brand's place as a symbol of classic American style and preppy fashion.