ASICS, an acronym for the Latin phrase "Anima Sana In Corpore Sano" (A Sound Mind in a Sound Body), is a Japanese multinational corporation known for producing high-quality athletic footwear and apparel. Founded by Kihachiro Onitsuka in 1949, the brand's core philosophy emphasizes the link between a healthy mind and a healthy body, a principle that guides their product development. With a focus on performance and innovation, ASICS is particularly renowned for its running shoes, which often incorporate advanced technologies like their proprietary GEL cushioning system to provide superior comfort, support, and injury prevention for athletes of all levels.